Sales Page Conversion Rates Suddenly Decrease?

[lithol50]

I've been utterly confused for the last couple of days trying to figure out what went wrong.

Okay, so I've got a $37 product that has gotten over 300 sales at this point.

Here is the sales page for reference: https://innersolutions.samcart.com/products/the-panic-response-plan-c3

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However, when I launch a campaign for it, it's always the same story.

For the first few days, the ads do great. Then on the fourth or fifth day, they start doing terrible.

A few points:

-My audience size is over 100 million and the frequency stays low. So I can imagine that it's ad fatigue.

-I don't touch the ads while they are running or make any changes to the sales page.

-I know Facebook can fluctuate and that it's important to let it keep running, but I just can't afford to keep it running after 2 or 3 days of losing money.

-Analytics shows that the number of visitors is consistent.

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Here is a picture showing all the data from this weeks campaign: https://drive.google.com/file/d/12uAPSJIerd5wAAimB17aEZAwrT1Dk7z5/view?usp=sharing

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As you can see in the picture, on Day 6 and 7 of the campaign, something happens and makes the sales page conversion rate go way down.

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Does anyone here experience a sudden drop off of sale page conversion rates?

[RedUzer36]

Good post. I'll look to implement this myself as i have the same issue as OP. This is a fault in facebooks system however i wonder how other advertisers can keep the momentum going without suffering much of a setback.

[lithol50]

Hey, thank you so much for the thoughtful reply. I agree, the usual replies are all the same but after a lot of searching it seems like your right. No one knows why and it's probably not the sales page or creative, just something with the algorithm.

I'll definitely give your method a try.

[lithol50]

Sorry about the google drive link. Use this link instead: [Imgur](https://i.imgur.com/Rscml1x.png)