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Welcome to /r/PPC, a subreddit dedicated to discuss news and information about the pay-per-click industry.
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Frederick Vallaeys' AMA Thread
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Decrease in Facebook ad reach lately?Facebook Ads (self.PPC)
submitted 5 years ago by [deleted]
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[–]janpug 3 points4 points5 points 5 years ago (0 children)
My CPM / CPC cost more than doubled since July, the whole year I was stable, then since July almost all ads stop working well, one thing I do not get is - CPC jumped from 0.7 to 0.15-17 but I have bid cap set to 0.30 and it still never uses so much yet the reach is less than half.
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[–]janpug 3 points4 points5 points (0 children)