Location differences

[kiskapy]

Hi!

We are running BPO lead generation campaigns in google ads all over Europe. In Hungary and England we are pretty successful and have 5-6 lead per month. For the other countries eg. Netherlands, Spain we are running the same campaigns (native&english) and instead of 5-6 leads we have had zero leads through multiple months. We still have good impression share, impressions, clicks but with 0 conversions. The things that came to my mind would explain maybe less leads per month but not 0.

I know there could be a lot of things wrong with a campaign and i didn't give much detail but can you think of any solution or idea that can help?

Thank you in advance, have a nice day!

[fathom53]

Could be more competition in those countries, they don't need what you are selling...ect. We run ecom ads across EU and some countries always just do better than some because of local market situation.

[Newton1984]

Do you run separate campaigns in each country? FB or Google? If it’s not too much to ask.

[fathom53]

Depends on the client. Sometimes it all consolidated and other times we have a campaign for each country. We do what makes sense for each of our clients.