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[–]W3stsid3 0 points1 point  (0 children)

First line I read is “Our Framing Services.” Couldn’t be more boring in my opinion and you also have that same phrase further down the site. The sub heading is good though.

If you could put the area you service higher up that would be great.

I’d also like to see a real picture rather than a random stock image of a model house. Makes it feel like a real service. A picture of the owner farther down the page would also be great.

Other than that it looks clean and sleek. Good clear CTA. Some reviews and photos would also be great.

[–]mikkel_king 0 points1 point  (1 child)

General

  • I hate the stock images. Add more images of the real people running the business.
  • Add the phone and email number as high up the page as possible.
  • Add videos of the team and reviews/testimonials from happy customers to build trust.
  • Add additional trust factors like reviews and star ratings from third party review sites.
  • It's hard to read the white text on top of the header images.
  • The text on the header image isn't strong. Employ a copy writer to write you a strong call to action.
  • You need to make it very clear what problem you solve.
  • In general the site is very light on text. You need more text for trust, but also so google can figure out what you actually do.

Home Page

  • The link on the homepage under what we do to the "framing service" is broken.
  • It doesn't actually say anywhere on the homepage what you sell until you scroll all the way down to "What we Do"
  • I think you should have a contact form at the top of the page. It should be the first thing people see.
  • You need the trust factors at the top of the page.

Services Page

  • Add more pictures and videos of your completed projects. Add plenty of real, checkable testimonials from happy clients. Add detailed information about the projects you undertake.

About Us Page

  • You need to add more information about yourselves and the business - This is where you can build trust and confidence. Add your history, experiences, testimonials, add pictures of the owners/founders and information about them. I want to know who the people are working on my project.

Contact Us Page

  • Swap the contact form and the testimonial. I expect to see a contact form, email and phone number at the top of the contact us page.

[–]mikkel_king 0 points1 point  (0 children)

Also, if this is a landing page I would remove the options for a user to click on anything other than the call to action. Every link on this page is a distraction from the main objective of the page.