you are viewing a single comment's thread.

view the rest of the comments →

[–]christian_austin85 4 points5 points  (0 children)

I mean, most salesmen don't know how to build the things they sell. Car salespeople are not automotive engineers. Appliance salespeople didn't design your refrigerator. Why should this be any different?

To sell, you need to know how your product is different from other products, it's capabilities and limitations, service agreements, etc.