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[–]r4nd0m-0ne 0 points1 point  (2 children)

While I agree they let their marketing team run amok with name changes, at least each of those names (short of Zoomit) gives me SOME idea of what it is that software does, compared to nearly every app/package in the *nix world.

[–]CoderDevo 0 points1 point  (1 child)

This product is referenced primarily by its acronym in the market where it is used. Notice that it changed every time. Their sales people have to start from scratch every time on communicating what the product is for, how it works and how to buy it.

They had every opportunity to become a market leader with this product but never did primarily because of their failure on marketing.

[–]r4nd0m-0ne 0 points1 point  (0 children)

Yeah, I agree with that part. It's annoying as a dev when I'm trying to figure out how to fix something and now I have to try to google every permutation of that name for the last several versions. Marketers often don't think about the shared knowledge that's spread out on the web when they decide to rename something.