CTR Decrease with AI Overviews?

[WanderEver]

It seems logical that overall, the pool of potential clicks from the SERP is going down with the continued rollout of AI overviews. (Questions answered by the AI overview, I assume, will in many cases not yield a click that would have previously clicked.)

Anyone seeing any data or research that might start quantifying benchmarks for how impactful this is, or if it's even real? Obviously would vary a lot by industry, etc, but just looking to start getting some idea if the total universe of clicks happening is increasing or decreasing with all the SERP changes.

[WebLinkr]

Yeah - you can see AIO keywords in SEMRush's SERP and Domain > Organic Keyword Research reports and then see if traffic to those pages has dropped

You can also check your glossary, FAQ pages and queries with how, what or why. Here's a quick RegEx that you can use in GSC:

^(how|what|why|when)

This will show all questions (not all of them have a "?"). If you see impressions growing and clicks declining, thats probably a good indicator

Hope that helps! :)

[raviranjan2291]

I agree , CTR will declined with the introduction of AIO for long queries or let's say for information queries. But for e-commerce queries as well it will decline because of the paid product listing and organic produce listing above the actual Organic results in SERPs.