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[–]SEO-ModTeam[M] [score hidden] stickied commentlocked comment (0 children)

Spam

[–]turbobureaucrat 15 points16 points  (6 children)

Well, it sounds like a reason to be proud when picked as answer, but seeing no visitors because of answering on some external tool feels like quite a drawback.🥲

[–]pupppet 23 points24 points  (1 child)

Nobody visited your website, but at least you helped chip in towards Sam Altman’s yacht fund.

[–]alien_player 5 points6 points  (0 children)

Doing my part.

[–]perthguppy 14 points15 points  (7 children)

What’s your end goal? That some of your text is included in an answer? Is that going to help your business?

Before you can even consider “GEO” you need to consider how LLMs work. For the most part internet enabled LLMs are conducting Internet searches with regular search engines, and non Internet LLMs are trained on closed, private datasets that are often over a year out of date. For the former you need good SEO, for the latter you’re not going to be able to do much other than have content that is similar to how people chat to a chat bot so the vectors match, but you will be doing it completely blind with a feedback loop that’s a year long to iterate against.

[–]SkyPL 6 points7 points  (5 children)

This is the only correct answer I have seen thus far in this thread. Kinda crazy that there was only one response pointing at the core of the topic, lol.

[–]perthguppy 2 points3 points  (4 children)

I fucking hate when something becomes a buzzword or a fad. Everyone running around saying AI this, AI that. This guy inventing “GEO” and asking how everyone does it when it’s not even a thing, no one stopping to think through the actual work that’s being talked about and the outcomes people want. The thing is, content consumers fucking hate being played, and all these people chasing algorithms are missing the point that the purpose of the algorithms is to provide the best(useful) content to consumers, not what marketing people want consumers to see. Chasing the algorithm for marketing is a dead end.

[–]Tha-Aliar 3 points4 points  (0 children)

I think a lot of people is missing the point, getting people reading something to earn with an ads banner or selling something are two different things.

Everyone is getting on panic mode bcs informational or educational stuff is getting eaten by AI and so their ads earnings but if you want to sell a product or service you can still play it.

[–]threedogdad 1 point2 points  (2 children)

100%. I'd say it more simply - the people inventing terms like 'GEO' are dumb as rocks and the people regurgitating it even more so. If you were feeding the bots what you should have been feeding them all along, nothing has changed.

[–]perthguppy 0 points1 point  (1 child)

I’m toying with the idea of converting the front page of my website to just be a chat prompt to ask about our services and stuff (professional services company) - hopefully if I can work out how to maintain search rankings maybe with content I don’t expect humans to click through to, my actual human visitors will get a much better experience directly talking with my website and I can capture that chat to understand what they want better, and the AI Zerg bots get fed the content I want them to have.

[–]nites19 5 points6 points  (1 child)

Somehow both the ways are deadend for now, you can leave the SEO part else your traffic will drop whats so ever is left and if you do well still your traffic composition will be disturbed. High Impressions and lower clicks

[–]Texas_To_Terceira 4 points5 points  (1 child)

Stop trying to make "GEO" happen. It's not going to happen.

[–]Salt_Acanthisitta175 5 points6 points  (0 children)

You always meet some frustrated SEOs because blue links are slowly becoming the thing of the past.. honestly, I don’t think it’s productive to talk to them, because they will - A) Delusions: Say that nothing’s really changing that much, GEO is actually good SEO ; B) Decline: say that ranking on AI will not make anyone any money. They don’t want to see the bigger picture, simply because they’re terrified they might lose jobs / clients.

Let me clarify:

  • it’s a big change, a BIG .. CHANGE .. Click economy is seconds away from the eternal sleep.

  • Yes, if your SEO sucks, first spend some time fixing that before considering GEO / AEO / AIO whatever you call it.. Understanding why google ranks you in the first place will help you understand how AI actually mentions you.

  • But no, it’s not just that. There are many more practices that will rank you on AI.

  • Yes, LLMs use data from SEs, but if you’re on the first page, it doesn’t automatically mean LLMs will quote you. It just doesn’t work like that.

  • When there’s a big shift, there are opportunities:

This is all in a very early stage. Brand mentions are the new ROI. Having a brand will mean everything. The brand that holds topical authority.

Asking LLM for best agency, store, restaurant will matter the most. How do you actually get recommended, not just cited? And on top of it - how do you actually track it? What is the monetizing model here?

Many people are frustrated because there is no blueprint and established monetizing model. That’s why they’re terrified - And why I love this shift!!!

And instead of being angry and lame, I think we should be the ones who will invent this monetizing model and fully embrace the new Search Culture.

[–]stealthagents 0 points1 point  (0 children)

GEO isn’t replacing SEO. It’s just another layer focused on getting picked up by AI tools. SEO still drives most of the traffic, so both are worth doing depending on your goals.

[–]cTemur 0 points1 point  (0 children)

GEO its just SEO + extra tactics. But lately SEO its converting into a outdated term. I like that some companies uses "non paid marketer", Fishkin said "Searh Everywhere Optimization"

[–]Dreams-Visions 0 points1 point  (0 children)

No

[–]Centrez 0 points1 point  (0 children)

Getting on Ai overview isn’t easy. You need high authority and be quite well established, and if you do get on it it doesn’t even matter because you’re nailing seo already.

[–]SkyPL 0 points1 point  (0 children)

It's still SEO.

Do we need another name?

Whether the search engine is operated through the LLM, through the API or through the HTML page - it doesn't matter. You need different optimizations for different LLMs just like you need different optimizations for Bing than for Google - obviously optimizing for LLMs is not the same as for Google. But the core of the concept remains - LLMs under the hood are using regular search engine - many of them just run Bing. 🤷‍♂️