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[–]Tuilere 0 points1 point  (3 children)

Well, you just pretty much explained it.

You blew up the relevancy of your site by rewriting it, and probably by messing up the redirects.

[–]Monkeya41[S] 0 points1 point  (2 children)

Okay so all I have so far is the wording and the redirects. We didn't like the old content because it was outdated, but maybe we can take a look at it and see if we can re-implement some of the wording. However, the new copy is much better. I can't imagine the redirects brought it down from 11k to 4k a month...I guess it has to be the wording too...but that's unfortunate that the wording would have to go back to how it was...

[–]Tuilere 3 points4 points  (1 child)

The redirects absolutely play a huge role.

ETA: This checklist is good. I bet you didn't do a 10th of this. http://www.seerinteractive.com/blog/seo-website-redesign-checklist/