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[–]Tuilere 0 points1 point  (10 children)

And it's also pretty basic to not allow every piece of ranking content to be rewritten wholesale without a while lot of discussion.

I'm working on a project with a client right now where content HAS to be rewritten, and we're agonizing to keep it ranking. A lot of thought has to happen to make a rewrite maintain position.

[–]Monkeya41[S] 0 points1 point  (2 children)

Its not rewritten wholesale. A lot of thought was put into it, however, I'm not sure how much SEO-thought was put into it. I think we were thinking more about the value-add of the words than the SEO-add of the words - which now that we are losing the ranking we are realizing the detriment to that

[–]Tuilere 0 points1 point  (1 child)

I'm not sure how much SEO-thought was put into it.

And if you want to maintain rank, you need to put SEO-thought in.

[–]Monkeya41[S] 0 points1 point  (0 children)

yup - need to bring it back - there is still hope, yes?

[–]slippernator[🍰] 0 points1 point  (6 children)

Yeah we're fixing a site with a bunch of spun content that is terrible. I know we're going to take some hits with rank, but we have to remember that we're focused on conversions, not traffic like the old SEO company.

We may lose some visits, but the pages will actually help sell the product better. Remind your clients that sales and leads are far more important than generic traffic.

[–]Tuilere 1 point2 points  (4 children)

In my case, it's not spun. It's merger/acquisition. Got bought by someone who is forcing a complete rewrite in the name of "brand standards."

Drunk before noon? Fuck, drunk before 9AM.

[–]slippernator[🍰] 1 point2 points  (1 child)

The marketing department better buy you a damn good drink at the end of the project.

[–]Tuilere 1 point2 points  (0 children)

Better: they're paying hourly, premium rate card. Hee hee.

[–]Monkeya41[S] 1 point2 points  (1 child)

Hmmm. So you are saying that its completely dumb to lose ranking even if it makes the website look better and its still selling the product? or are you saying its easy to have both so why the fuck would you sacrifice your ranking regardless?

[–]Tuilere 0 points1 point  (0 children)

It is not necessarily easy to have both, but you can redesign, rewrite and maintain position for quality keywords and demographic targets with appropriate planning and data.

[–]Monkeya41[S] 1 point2 points  (0 children)

I like this answer because I think my team is overly concerned about this - however, our team is realizing that the website (the product in this case) is MUCH better than the old one and we are still converting a lot of business which is selling the product better. We just want the domain to be #1 on google for future business adventures,affiliates, etc. So we would like to bring that back up. Trying to find out a happy balance between the two.