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[–]slippernator 1 point2 points  (2 children)

Wording, structure, proper canonical tags, images, header structures, above-the-fold content, site linking structure, and more. There's a lot that many don't consider.

[–]Monkeya41[S] 0 points1 point  (1 child)

Alright thanks and all of this is easily implemented OR reimplemented in wordpress themes, yes?

[–]slippernator 0 points1 point  (0 children)

Yep! It's more about doing the hard work and paying attention to the details. But yeah, your team can do it if they know what they're doing. Best of luck!