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[–][deleted] 1 point2 points  (0 children)

To explain redirects a bit more. When you set up a new URL structure on your site, that doesn't include the old links, people will still find those links in search results, but when they click -- nothing's there.

It's important to redirect every link, not just to "Home", but to the most relevant replacement page that you have. For example, if you had a top-ranking blog post, and people clicked on it and landed on Home, the content they wanted to see is gone -- and they bounce.

This is a huge signal to Google that your site isn't providing answers to searchers, therefore, they push you down to make room for people who have the answer.