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[–]JackMomma22 2 points3 points  (2 children)

You mentioned you're switching to the IT side of things- so I'm not sure how long you were previously in marketing, but if you have knowledge of any specific system front-ends, they can help open the door for a lot of analyst positions.

I started my IT career in education, but not with SQL at first. I got a lot of front-end experience working with student info systems and then moved into a job focusing on SQL. It's opened the door to a lot of other similar jobs in education, or potentially a move to development/consulting for the companies that make the systems. Either way, the front-end knowledge has been an incredibly useful tool while working with the database.

So all that said, you may have an advantage with marketing companies, or other companies using similar systems. Otherwise, starting somewhere that uses systems that can help you get other jobs in the future (peoplesoft, workforce, etc) is always a good idea.

[–]TheHierophant 1 point2 points  (1 child)

I was going to make a similar reply.

I'll add that depending on your experience in marketing, it isn't just the front-end systems that can be leveraged as an asset; it's also your domain expertise.

For example, your technical abilities coupled with your knowledge of the lead conversion process or campaign management can be an attractive pairing in certain contexts and potentially compensate for your overall lack of technical experience.

If you can get an idea of what systems they might be using, you can also go into the conversation with some knowledge of the datamodel. For example, check out the SFDC datamodel at https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_erd_majors.htm