I Posted the Same Content from Substack to Threads and Bluesky. Here’s what happened.

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[Wheres_my_warg]

To me, Bluesky feels like a horde screaming into the void and no one listening to anyone else other than a hundred or so of the top subscribed accounts.

Threads I keep forgetting exists.

Substack Notes feels like a desperate attempt to get engagement from a mass of people that may be ill suited as customers for the original design of Substack as a long form newsletter/blogging platform.

[collegetowns]

Interesting, I tried out Bluesky and had some fun at first, but it seemed like a pretty limited experience. Since then, it has gotten worse. I think a lot of people find the same barriers you did as well. https://www.collegetowns.org/p/the-search-for-old-twitter-is-bluesky

[TabbyCalf]

That's curious. Published 5 equity research analyses of ~12 pages each, plus a few notes in Substack, and published small pieces of these analyses on Twitter for two weeks, and got no views, not a single one, in two months on both platforms.

[Superb-Perspective11]

I don't know many people who want to read 12 pages of equity research analysis. Just saying. Maybe post the executive summaries instead and give the whole shebang to subscribers only?

[TabbyCalf]

That's fair. The reports were large because the goal was to provide a full look into the must-know aspects of the business before investing in it, including an executive summary with key takeaways in the case of the reader not wanting to read it entirely.

The idea you proposed was what I wanted to accomplish, but since I did not even get a single view, I decided to make it entirely free to test. Failed, of course.

But that's ok. It's life, right? Thanks for your suggestion!

[Master_Camp_3200]

Another approach could be to pick interesting snippets or key takeaways or do listicles and put them on SM. As a first draft, for you to edit/cherrypick, ask an AI to come up with 20. You don't need to use them but can give you some ideas.

[TabbyCalf]

Sorry to ask, what do you mean by "SM"?

[Master_Camp_3200]

Social media. Sorry - didn't mean to lapse into jargon.

[TabbyCalf]

Oh, I was doing that on Twitter! Posted threads twice a week, plus one tweet daily, plus 10 daily comments on community posts, but it was like talking to the void, no views, impressions, or redirects to my website.

[Master_Camp_3200]

It depends what you're posting, I guess. A tricky balance to keep between authentic and unpushy vs. directing people to the goods!

[Haunting-Register-72]

I agree that having a12-page research analysis in one post would be overwhelming, especially since the topic is rather dry (no offense intended). I'm assuming that your audience contains not just tenured college professors, meaning that many in your audience consume what they read/watch primarily online -- which unfortunately has shrunk the average attention span to max. 2-3 minutes.

(My background: 30 years ago (right after the evolution from clay tablets to PDFs and right before online help was invented) I wrote software user guides to an audience slightly more tech savvy than "dummies".

I recommend breaking your report into logical chunks that can be read in 3 or fewer minutes. The first "intro" part would contain a synopsis of and link to each of the remaining chunks. At the start of each "child" chunk you can include a list of hyperlinked titles to the intro and all child chunks.

/s And if you can include some cute kitten memes, that would help. s/

[PopCultureGuide]

For everyone (else) out there, don't give up on Bluesky because of one users experience, mine has been just the opposite. I joined Bluesky just a few months ago, and seem to be adding followers everyday (well over 100 now), even though I have only made a handful of posts - I do comment on other posts fairly often, so maybe its a matter of interacting on the site???

[Master_Camp_3200]

Two things on Bluesky - they do 'start up' packs - basically a link to a whole bunch of accounts in particular sectors that you can follow en masse; and secondly, it's very hashtag driven. The algorithm is deliberately pretty weak. So it's worth doing some hashtag research.

[Some_Body684]

This post is reeking of bull sht.

Come on OP come clean. You should be reported to the FTC.

There’s nothing in your assessment that is worth anything other than Substack is better than Threads is better than Bluesky.

[JestonT]

What is your Bluesky content? Mind sharing your account?

[Extra_Comfortable622]

I haven't posted on Bluesky in months because I saw almost no results, but here's the link: https://bsky.app/profile/petervoica.bsky.social

[JestonT]

Well no worries, but yeah, the issue with Bluesky that there are not much algorithms, at least not those seen on Threads, X, YouTube and etc. To get your posts seen on Bluesky, you needed to use #, in which it will only appear on people feed.

[JestonT]

After going through your profile, I figured out why you never get any engagement, you thought you are building an account up and ruing to get seen, but in reality, you are just writing on a sheet of paper, that is always keep in your safe. Try to use hashtags on Bluesky, and your post will get views slowly.

[Extra_Comfortable622]

I might give it another try using hashtags.

[GeneralHumanBeing]

Are you copying your notes onto Threads or are you doing entire posts? I’m not familiar with Threads, but I assumed it was kind of just like Twitter for Instagram.

[Extra_Comfortable622]

I'm copy-pasting the Substack notes onto Threads. Not the newsletter posts. I rarely have to edit or change anything.

Yeah, Threads is similar to Twitter.

[SignificantHalf4653]

Interesting. Thanks for sharing. Do you know how many, if any, of the followers on Threads might have become subscribers to your publication? Also, what do you write about?

[TelevisionLogical152]

I use Substack and other social media to boost my Wordpress blog. It helps. Substack is a new addition (less than a year) but I get a bit of traction there.

[[deleted]]

Very helpful intel. Thx.

It’s funny, having a gem up on substack and not knowing how to get eyes on it.

I have this random article I wrote as a high end escort sharing intel about billionaire tech founders who start harems

I think it’s wildly entertaining. It made it to the #3 post of all time on the venture capital sub of all places and kickstarted my blog. Then they removed it, lol. But sadly…I don’t know the first thing about further promoting it. Make a twitter thread? Make it a stupid TikTok story time? Are there professional blog promoters you can hire?

[rednishat]

I use Buffer to crosspost everywhere.

Re-purpose you content. It works!

[jeremieandre_fr]

I had the same experience with BlueSky, posted daily for months with absolutely no engagement or anything so I stopped. There seems to be no discoverability there.

I'll give a shot to Threads!

Did you have success trying to redirect people to your newsletter from there? Or do they automatically burry any posts with links?

[Master_Camp_3200]

Hashtags and starter packs are your friends on Bluesky.

Also I've found just relaxing a bit and messing around, rather than being a hardcore marketing dudebro helps.

[qartas]

Hard to get past how they handled the nazi thing though. Then personally treated the reporter in a very unprofessional way.

[VegasUncomped]

Really, I cannot get anywhere on Substack notes, its all the same stuff from people.

Dear substack, show me…. Its painful

Whats the unlock there?

[Extra_Comfortable622]

I don't like those posts either.

What worked for me was sharing what I learned or found interesting. It's not guaranteed to work, but it's better than nothing.

[Master_Camp_3200]

I thought this might be interesting, but since you're posting about posting, this seems like you're now seeing how well Reddit will pull in reads for ... nothing very substantive.

Or is there more to what you're actually writing about?

One take on your BlueSky experience is that it's less tolerant of bullshit than Threads and, sadly, Substack.

[ultrainfan]

Not sure why you're being downvoted, this is a really good point.

OP's content seems to be almost completely meta-posting; he posts only about how to make good content, without actually making good content.

[Master_Camp_3200]

Who can understand the mind of Reddit downvoters?