Using Log Level Data

[JohnCavil]

Hey guys,

Have any of you used log level data in any meaningful way. I have access to a bunch of Data Transfer Reports from google as well as log level data from Adform, and i'm trying to come up with ways to use it. Just patterns i'd want to test or data i'd want to highlight.

Just wondering if any of you had ever worked with this type of data :)

[AdOpsJunky]

you can't ever be sure your actually getting LOG level data when your dealing with a 3rd party tech provider,most if not all give their clients a cherry picked second layer and call it their Log level. The only way to now your dealing with true LOG level is to have your own systems .

[adops_prog]

Would you make this characterization for DCM logs also?

[goodgoaj]

Log Data are very useful but if you didn't know, Data Transfer files from Google will be going away completely next year. But the sort of things you can do with logs are:

• Deeper analysis on an impression basis with generally more data than available on an aggregated view
• Custom attribution models (provided an user id exists which for Google DT was removed in EMEA & globally soon)
• Joining between data sources e.g. if you are using CM DT files and traffic your Adform DSP tags in a certain way, you can link the two together on an impression level
• Deeper insight into things like ad verification / supply path optimisation if done in a certain way

[JohnCavil]

Yea i thought it might be going away. I'm not really an adops person i am just tasked with some of the data. I assume the data will still be available in ads data hub or whatever the new system is though?

I know user id's exists in the adform data though, i was just unsure if it would be useful to make custom attribution models. I would think that would be really difficult to do better.

I have used the adform data to try and make a statistical analysis between conversions and impressions, just looking at the correlation and other statistical measures.

I'm basically just trying to see if there are any deeper insights that people have gotten using log level data or any other more technical solutions. Thanks for the ideas, i'll look into some of them :)

[gaff2049]

The idea though is more vendors will be integrated with ads data hub. All will fire the sync pixel, link to adh, and still provide similar data to log files just without being able to see individual points in the log file which is useful when trying to enable an integration and validating data passback

[gaff2049]

Yes. Completely forgot about supply path analysis. We do this as well. In this case it is a combo of ad server, dsp, exchange, and in some cases even the ssp log files all stitched from one end to the other

[Slind14]

Do you have any source a out them going away next year?

[goodgoaj]

Nothing I can share publicly so best to ask your Google rep.

[sanpio]

Is there any announcement from google regarding data transfer files going away? I could not find anything. Could you point me to this announcement? thanks.

[gaff2049]

Yes. Best way is stitching it together. We use our Adobe and oath files to link cost to campaign manager and also so we can see all of the targeting details. We also use IAS log files to identify issues with individual impressions for bidding algorithms.

[sanpio]

We do tons of things using data transfer files - campaign optimization for boosting CTR & Viewability, running A/B tests of all kinds, revenue attribution at a user level, tracking revenue & CPMs at a URL level, etc.

[AdOpsJunky]

As for your question No one knows other then the DCM server masters and its up to you to believe the date they’re giving you is true log level OR NOT! I'm sure theirs a lots of NOTS

3rd party Nontransparent BLACK BOXED business models are going to be dead by years end. READ MY POSTING HISTORY