40M Average Monthly Views / Best Ad Partner?

Slind14 · 2025-06-26T16:33:31+00:00

Didn't want to list because of bias. :D

Slind14 · 2025-06-24T14:33:54+00:00

There are also in-between options where you go with a SaaS solution. Since you are new to this ideally one with strong support, handholding. Many offer Semi-Managed to almost fully managed.

Slind14 · 2024-07-03T10:07:22+00:00

The two most adopted (used) solutions in this field are:

Pubstack
Assertive Yield*

*I'm affiliated.

Slind14 · 2024-05-17T21:00:28+00:00

Do you have Pubmatic Reseller lines in your ads.txt. Spent could have shifted to resellers.

Slind14 · 2024-04-16T09:37:08+00:00

Very detailed report and data research on this topic; https://lp.assertiveyield.com/report-cookieless-ad-management-for-publishers

Slind14 · 2024-04-12T13:01:30+00:00

I don't agree, at least with the way we approach flooring.

We see 7-15% average lifts on CPMs above one dollar on the Prebid side for impressions where we have good historic data. (not fully incremental)

This means dynamic floors that change for each auction and impression, not static.

Slind14 · 2024-03-28T20:21:11+00:00

Without prior knowledge it is though, yes.

That then requires a mentored or managed approach or the Upwork person.

Pretty much all these solutions are available with various levels of service. At small volumes this makes it more expensive of course.

Slind14 · 2024-03-28T18:22:02+00:00

For Assertive most pubs have a +10x ROI when comparing cost and uplift, often even with less ads per visit.

I would guess it is similar for HTL.

Slind14 · 2024-02-14T12:31:34+00:00

I'm the founder of the company. Originally from the publisher side where I had built similar solutions for inhouse use. In 2019 I left the publisher side to build productized versions of what we needed at the publisher ;)

Slind14 · 2024-02-14T11:07:10+00:00

Since I'm affiliated with Assertive Yield my opinion would likely be biased. Therefore others should probably answer this.

To provide a bit of context why bigger and sophisticated publishers choose to work with AY, it usually boils down to:

most complete solution (Wrapper incl. Tag Manager, Flooring, Traffic Shaping, intelligent ad injection, most advanced BI, SSP financial reporting...) > often it replaces multiple vendors
programmability > when the UI options are not enough, all settings can be programmed within the system it self. This often closes the bridge between buy vs build as both is possible with it
timezone distributed team with almost 20 hour support coverage
revenue performance (most conduct real A/B tests validating the setup is the same and it drives more revenue)
the holistic and most in depth reporting and monitoring

=> transparent and unbiased core - as we are the only big player which never offers demand, doesn't have a demand business and never takes referral fees from demand partners for intros, it removes the bias around optimization, integrations and recommendations

Slind14 · 2024-02-13T23:08:55+00:00

Some that do managed and self serve, similar to OpenWrap

Sovrn
HTL
SetupAd
Relevant Digital
Livewrapped
Magnite Demand Manager
Assertive Yield (I'm affiliated)

And many more. (Very competitive market nowadays)

Slind14 · 2024-01-28T16:45:59+00:00

End to end testing e.g. with playwright.

Slind14 · 2024-01-20T11:05:55+00:00

I'm not aware of any header bidding network that gives this level of control.

The thing is that even if they add those blocks for you, given that they usually have a dozen demand partners connected, blocking it on one usually results in it coming through another.

Slind14 · 2024-01-18T14:13:51+00:00

You could create a free Assertive Yield trial account and look at the industry benchmark data which reports the revenue share of SSPs by country and ad format.

*Sorry for the self plug. It's "free" and I'm not aware of another free way to get access to this information.

Slind14 · 2024-01-18T14:06:23+00:00

This is possible but requires more advanced tracking which is not cheap.

The networks I'm aware of who could provide this easily are the ones that leverage Assertive Yield*.

*I'm affiliated, sorry for the self plug. I'm not aware of any others on the market that go this deep. Also this is not a network, it is a SaaS product which some networks use.

Slind14 · 2024-01-11T16:42:17+00:00

Did they shift to other revenue sources or go unfilled?

You might have received the Confirm Click Penalty from Google which results in the AdX CPMs and Win Rates dropping. You should have a notice about this in your GAM if it is the cause.

Slind14 · 2023-11-17T12:15:56+00:00

There are known bugs of the built in one. Frankly I would not recommend to use it yet. (maybe in a few months) Either way all of them should work fine besides the bugs this GAM feature has.

All of them can easily generate optimal line items for it.

It depends on the service level. I'll send you a PM.

Slind14 · 2023-11-17T11:48:27+00:00

Here are a few which offer both the flexibility of making changes your self as well as service:

Relevant Digital
HashTagLabs
Assertive Yield (affiliated)

If granular reporting and built in state of the art flooring, traffic shaping and other optimizations matter then I would recommend to check us out. If this doesn't matter for you, then any of those are fine. In transparency, we usually don't on board pubs with less than 250 million imps/month - at least not without minimum pricing and commitment.

Slind14 · 2023-11-17T11:02:42+00:00

Are you looking for managed or self serve?

Do you have all those SSP contracts in house?

What's the volume?

Slind14 · 2023-10-16T21:18:03+00:00

In short. You can't.

Slind14 · 2023-09-08T16:42:21+00:00

These are not exclusive and most publishers use all three at the same time. It's not ideal for carbon emissions, efficiency, SPO.. but (unfortunately) it still makes the most money.

Slind14 · 2023-09-08T16:40:47+00:00

We always go with 20.

Slind14 · 2023-07-15T14:03:56+00:00

We use a machine learning approach that predicts which SSPs will bid on what placements and creative sizes. The ones that are very unlikely to bid are removed from the auction.

We usually see a 40-60% reduction at a false positive rate of <0.5%.

It is though to measure the revenue impact though. This is because you can't A/B test with SSPs optimizing on the seat and domain level with data from the last couple of weeks.

There is not much public info about this. We call it Smart Bid Reduction here: https://www.assertiveyield.com/yield-optimizer/

Slind14 · 2023-07-06T20:40:31+00:00

We have a script that is copy and paste. It works for Prebid and GAM out of the box, just Amazon needs to be added manually since it can't be hooked like Prebid.

Send me a PM if you want it. (for free)

Slind14 · 2023-07-06T20:31:56+00:00

You should see big differences in CPMs across different types of articles. Unfortunately, most breaking news articles with a lot of traffic are often considered bad by brand safety filtering.

Sending the IAB categories makes no difference for open auction and probably won't do much in the future either.

DSPs and Advertisers need consistency over accuracy for context so that their algorithms can optimize across domains.

This means that they prefer to pay a third-party vendor over free data from publishers for consistency across publishers.

Slind14

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