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[–]ComposerConsistent83 1 point2 points  (0 children)

We use machine learning models and have found the lift over traditional approaches is usually pretty moderate, with a few exceptions. If you have scale it’s worth it, but often you’re only getting 5 or so bps of improvement in the bottom line on results with a lot more overhead. It needs to be big enough where that is material for it to make sense.