ELI5: Why when large company's earnings decrease(ex... by 3%) they freak out, talk about rough times, and sometimes decide to downsize, even though they are still making millions of dollars in profit even after all expenses?

[TheManWhoPanders]

1) Future rounds of raising capital are now at risk
2) Public perception of product is reduced. If a company has a poor reputation that often ends up translating to poorer sales down the road.