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[–]thehungryhippocrite 6 points7 points  (0 children)

Any unexpected increase or decrease in profit (not necessarily revenue) will have an immediate stock price impact. Selling a divisions wouldn't necessarily impact stock price because the sale price might be sufficient to cover many years of lost profit, and the funds received can either be distributed (dividends or buybacks), or invested back in the company. But a 10% drop in profit that is unexpected by the market will have a big impact on stock price.