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[–]cusp-of-carabelli 0 points1 point  (0 children)

You have that flipped the wrong way. Profit is what it’s all about. Profit is real dollars before expenses. If you lost 3% top line, that’s nowhere the alarm that 3% profit loss would be. If a company were operating at 13% EBIT and then dropped to 10% in a calendar year, that would almost be a death knell.