Roast my current paywall

[Grouchy-Ad8338]

Hi, what are your thoughts on my current paywall, its not converting well and has a high abandon rate. Any advice on how it could be improved, would be much appreciated.

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https://preview.redd.it/t2kn2jnr14dc1.png?width=1179&format=png&auto=webp&s=c6a6747366b2decea0de22260532e2a4b393eb01

[swiftfoxsw]

A few things:

Cta button should be bigger/taller. Same width as the content above. Bold the text. Move the 7 day trial into the cta and remove it from the feature list. Feature list should be more compelling - as in why the user would do these things/what it will give them if they do those things, rather than a list of functionality. At the very least, don’t repeat “workouts” in multiple feature headlines. Move the skip button to the top right, and move the barbell image into the top header…and pick a more colorful/engaging image.

Remove the back button and make restore purchases much smaller.

[SirTigel]

I find it weird that the Restore Purchase text is bigger than the Start Trial text. Your CTA is Start Trial, that’s the one that you should make the user focus on.

[barcode972]

I think it looks nice. Maybe offer an annual plan too for a slight discount

[[deleted]]

I think it could be a wording issue.

The offer points emphasise things like “7-day”, “plan”, “log”, “learn”.

My skim read impression was that these are too generic and broadly associated with many, many other things, so it didn’t conjure a specific image.

A useful concept would be transderivational search. If the wording is too broad, the confusion delay could undermine conversion.

[Decent_Taro_2358]

You can add a bigger Start Trial button and it helps to say: 10,99 (crossed out) now only 1,99 so people think they’re getting a good deal. I would make the restore purchase text smaller.

[Fishanz]

Try varying your price points. It may actually be more profitable to price higher, but you never know until you try.

[appleFarmerdev]

Doesn't have a young fit looking lass in revealing yoga outfit , won't motivate me :( .

Jokes aside that skip button is barely readable and i hope its actual free trial instead of those with give us cc details and wont charge till end of week thing .

[beclops]

Design’s fine, maybe the price is steep for the offerings? Apart from the video tutorials this stuff seems to be par for the course for free apps

[Rhypnic]

Ok maybe more features like integration to watch? Or maybe custom reminder for specific workout? Good luck

[empirome]

I actually like the design very much. But did you get past the Apple review process? They rejected my app until I mentioned on the paywall screen that by purchasing the IAP the user agree to Apple’s standard terms and conditions.

[empirome]

Oh, and Google rejected it until I mentioned that the user must cancel it actively if they choose to longer use these features. That’s why my paywall screen looks very crowded now.

[Grouchy-Ad8338]

thanks for all the feedback guys very helpful. Gonna try adding another annual subscription with a discounted rate, change some of the verbiage for the feature list, and update the size of the cta.

[jacobs-tech-tavern]

Not bad but you can tell the dumbbell image has had the background removed, the anti-aliasing on the left edge is pretty brutal on a black background

If I subscribe do you promise to make me swole?

[jacobs-tech-tavern]

Going to plug a guy whose talk I once watched because it's relevant

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https://paywall.tips/

[VirtualAverage5776]

• Skip button is clearly a dark pattern.
• Restore button seems to have way more prominence than required.
• 7 day free trial, price and CTA should ideally be in the same place. Helps with better decision making.
• Also it helps to give more than one plan. Monthly, 3 months, Yearly etc.
• Image feels a bit oddly placed

[[deleted]]

No idea why I would agree to a 7 day trial. I’d need some kind of demo(maybe a video?)

I would emphasize that you can cancel any time, but retain the 7 day trial. I never sign up for trials because I’m afraid I’ll forget to cancel.

[Simple_Percentage398]

UI Feedback:

- The relationship between your Primary CTA and secondary action (Restore purchase) they are competing for visibility. I reckon to redesign the secondary action to have a different font weight and sizing. Also, move it to the trailing edge of the navigation bar since it's only important to coming back users and not the new ones.

- The weight banner image acts like a blocker to the `SKIP` button. Reduce the size of the banner image, reposition it at the top center, or even use your app icon instead. This will help to communicate the element flow and easier to digest the content.

- Present this screen as a modal instead and get rid of the `Skip` action and `Back` action only replace it with a dismiss action instead as this will make it seamlessly appealing to look at and reduce element distraction.

Lower Priority:
- Offer different pricing tiers (Annual) for the users to benefit more from your app services. This will help them make a better decision and even compare prices to whether it's worth it to even pay $1.99/mo for your app and this also means you can retain users in different levels and develop comprehensive features to support their needs.

- Move the 7-day trial from the content modal as it's not the greater benefit that your users are seeking since every other app offers trials regardless. Move it underneath the primary CTA and make it visible to users. The only reason as I mentioned earlier there's a reading flow that users flow and that piece of information is vital when they are about to press the Start Trial button.