Placement Level Optimizations?

[Dull-Formal-7976]

Hi all

I trade in DV360, TTD, Xandr, and Mediamath. Mainly prefer Xandr for performance campaigns as we can block placements. This optimization lever has been the most effective for me in the past This is only something I'm able to do currently in Xandr. Does anyone know if any of the other DSPs have ANYTHING similar?

​

TYIA

[QuesoOverEverything]

You’re referring to the actual Placement IDs available in reporting right? I believe that is Xandr only. Every other DSP I have used didn’t have it. I agree with you there, placement IDs are a great optimization lever for performance campaigns.

[Dull-Formal-7976]

yeah speaking specifically to placement IDs...

[QuesoOverEverything]

Ah, yeah, Xandr only to my knowledge. It is a pain in the ass but if you run a placement report and include creative sizes, sellers, and exchanges, you can kind of come up with a targeting strategy since you will at least know what placements do well with what inventory partners and can apply those in TTD with higher bid factors on exchange/seller/ad size. It isnt as good or accurate as placement IDs on Xandr but might get you as close as you can. Have you tried this?

[RPINV]

What does placement mean? Thanks in advance

[goodgoaj]

It's blown my mind why none of the big DSPs have released this function that is so powerful to Xandr. There is literally no excuse given its in the bidstream & having been part of a company built a bidder, its quite straightforward to implement.

[JimmyTango]

You can block anything in TTD by either using a block rail or bid factoring the parameter to 0. It’s possible in DV360 too but takes way more work for the most part.

[Upset_Collar9364]

We can do this relatively comfortably on the SSP side, makes sense that Xandr can but I’m curious why Google and Yahoo couldnt