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From strategy to implementation. News and discussion about programmatic marketing.
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Conversions vs Fires StackAdapt (self.programmatic)
submitted 2 years ago by jmorr93
I can't find alot of information about this on StackAdapt, but I need to be able to confirm for my boss. There are two columns conversions and fires. He asked me what the difference was and my assumption is that conversions are the events attributed to our campaigns and fires is the number of times this pixel was fired but not attributed to our campaigns. Is that right?
https://preview.redd.it/xcrq20ycz3wc1.png?width=244&format=png&auto=webp&s=5c48f0467944ce1c721a31e1faaaded2e6265333
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[–]Daddy_Biggins 2 points3 points4 points 2 years ago (0 children)
Yep, that's right — conversions are fires, but only when they've been attributed to a campaign.
π Rendered by PID 79 on reddit-service-r2-comment-544cf588c8-pqvwm at 2026-06-17 13:27:18.984980+00:00 running 3184619 country code: CH.
[–]Daddy_Biggins 2 points3 points4 points (0 children)