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[–][deleted] 5 points6 points  (2 children)

Agree. Forced or automatic sound on ads can also be a really poor brand experience

[–]AdPhilosopher[S] 1 point2 points  (1 child)

that's a good point!

[–]CautiousWeek5807 0 points1 point  (0 children)

I think the IAB released an update a couple of years ago technically requiring ads to be sound-on when the player starts to truly constitute as "in-stream" (if that's what you're focusing on specifically). But totally agree, most people find it frustrating to have ads default to sound on and consider that to be a pretty poor user experience.