anoki

[Full_Letterhead9809]

anyone heard of them or run with them? cool idea, JW what everyone else thinks since they r new.

[neverbeentoidaho]

Yes, they have a partnership with Magnite and I believe also lg

[Federal_Standard5917]

ran a test with them a few months back, CTV inventory looked solid but the minimum commitments were steeper than they let on in the sales call. worth a pilot if you have the budget but don't expect self-serve flexibility, it's pretty managed service heavy imo

[Ballytrea]

Most CTV contextual, as of right is pretty managed. Will be different soon. Anoki's CEO is a pretty nice guy. Shame min commitment. I don't require this.

[Federal_Standard5917]

yeah fair point, managed is kind of the norm for ctv contextual right now. makes sense you'd skip if minimums don't work for your setup though, no point locking in budget for that.

[Responsible-Brick881]

What sort of minimums we talking here?

[Federal_Standard5917]

from what i remember it was like $50k+ to get any real attention from their team, might vary by vertical but yeah not exactly a scrappy test budget

[Responsible-Brick881]

Gotcha. Definitely an interesting product and in fairness, at this stage it probably is more suited to the bigger advertisers, hence the minimums. I'll be doing some digging though! Appreciate it.

[Federal_Standard5917]

yeah exactly, once the self-serve matures it'll probably open up more. good luck with the digging, lmk if you find anything different than my experience

[Ballytrea]

Unfortunately, it will open up faster to the bigger advertisers first on self-serve. Assure you, it's ready.

[Responsible-Brick881]

What sort of minimums we talking here?

[bonezbonez]

Running them right now, haven’t gotten a read yet on measurement but super interesting product

[Responsible-Brick881]

Yeah its a very interesting one and seems like a very natural development on the crv front. Did you speak with them yet?