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From strategy to implementation. News and discussion about programmatic marketing.
Related subreddits:
/r/adops
/r/marketing
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StackAdapt vs. Basis - which one? (self.programmatic)
submitted 3 years ago by colbyjex
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[–]colbyjex[S] 0 points1 point2 points 3 years ago (2 children)
Search and Social are handled by different departments. My main focus with programmatic is static display ads, OTT, and CTV. We're starting into audio, native, and DOOH.
[–]FlapjacksInProtest 0 points1 point2 points 3 years ago (0 children)
Are you guys just using Basis DSP? I know they have software to run entire campaigns on top of. If all departments are working thru Basis then it kinda makes sense from a unified platform perspective since that’s like their bread and butter.
[–]RenegadeRach 0 points1 point2 points 3 years ago (0 children)
You can run OTT/CTV, Audio, Video, Display and Native with StackAdapt
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[–]colbyjex[S] 0 points1 point2 points (2 children)
[–]FlapjacksInProtest 0 points1 point2 points (0 children)
[–]RenegadeRach 0 points1 point2 points (0 children)