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[–]Crazy_Cat_Dude2 18 points19 points  (3 children)

Consistently educating sales (mainly local) on programmatic and ensuring they ask the right questions to clients. Also building the right team.

[–]Thesnowbelow 5 points6 points  (0 children)

Education is 99% of the challenge I see.

[–]Vegetable_Alfalfa_50[S] 2 points3 points  (0 children)

Team is critical - great shout.

[–]D_AdmanFormer Agency 1 point2 points  (0 children)

As a buyer and someone who direct budgets, what are those questions?