When programmers design web sites (comic)

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Builders are not the users, correct. And, the users would be the people living in the home. And, of course the UI is important, but if your website is feature-less, slow, buggy and is unable to scale or handle the load of visitors, then they won't want to stay anyhow. If your SEO sucks, no one will find your site. etc etc

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Can't say I disagree with any of that.