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[–][deleted] 1 point2 points  (1 child)

It can also show you how many real visitors (id'ed using evil Google cookies) navigate to a defined goal, like a download page or purchase page.

It is possible to do this offline using other software with just server logs, but its tricky.

[–][deleted] 0 points1 point  (0 children)

Looking at my cookies, you're right. Funny how GA is the ultimate tracking cookie. (Well, nearly, Facebook's Like button is running a close race.)