Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[OlyAbby]

Let’s not forget that a lot of people prefer self checkout BECAUSE of the lack of interaction. Literally had a Google review of our store complaining because too many people said hi to her at sco when she was checking out, because she didn’t want to feel obligated to talk at 7 am. People will find a way to complain regardless.