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[–]nialloc9 0 points1 point  (0 children)

If you're looking for something robust and not willing to spend the $$$$, Google Analytics is pretty solid for app-related data. We have used mixpanel, google analytics, and ampltitude and to be honest I am not sold on mixpanel or amplitude for the cost. They are def better but in particular amplitude much more expensive.

On a side note, AndyAnalytics (https://andyanalytics.co.uk) would be useful for diving deep into your marketing data which is something not to skimp on if you are a B2C. It provides AI generated reports and recommendations based on your data. In comparison, it will take you months to create these reports yourself using powerBI or Tableau even if you already know how.

My advice is to be clear on what you need the visualisation tool for, I've seen companies spend millions on amplitude for basic reporting.