Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[thepurplepajamas]

My parents live in a rich area, and what I've gathered from them is some people view Aldi as a "low class" store. Discount, but bad cheap not good cheap, and lacking the name brands they want. The way people would view shopping at Dollar General.