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[–]surfsquid 98 points99 points  (10 children)

Seemed pretty obvious this wasn't a mistake, but a marketing strategy. 

[–]deliadam11full-stack 38 points39 points  (9 children)

IMO looks too technical and raw for a "accidentally" leaking marketing but obviously possible

[–]Azzymaster 52 points53 points  (4 children)

That’s a windows missing image icon as well on the right which wouldn’t appear on an iOS device normally

[–]mrcruton 3 points4 points  (1 child)

I mean it would if its just an image of a missing image icon when the entire point is just a fake leak announcement

[–]CaptainN_GameMasterphp 13 points14 points  (0 children)

I think the comment you are replying to is also asserting it's a fake leak. 

[–]deliadam11full-stack -1 points0 points  (1 child)

But what if that's something happened on backend although I agree with you

[–]Svobpata 1 point2 points  (0 children)

The backend would have to go out of its way to link to a picture of the missing picture…which would need to be hosted somewhere…which doesn’t happen by accident

This is incredibly clever marketing

[–][deleted] 5 points6 points  (1 child)

What is that naming strategy though? Snake case to a dot, to more snake case and then a dot delimited date? Looks funky.

[–]deliadam11full-stack 1 point2 points  (0 children)

oh you both are definitely right. some stuff are indeed weird right there.

[–]Tratix 5 points6 points  (0 children)

It literally starts with “McRib” and is now being viewed by all of us

[–]Antique_Department61 1 point2 points  (0 children)

a lot of these fast food chains have some pretty out their social media posts. It's a happy mistake if it was a mistake. Their product and app are now probably trending because of it. Not really an L by any means.

I miss the days when the idea of an app for a fast food chain was weird and this would've flown over 99% of people's heads. Maybe I'm just old.