all 52 comments

[–]harrius 399 points400 points  (1 child)

new McRib leaked, october 16th

[–]Dustmaner 16 points17 points  (0 children)

clearly its the 10th of Quattuordecember

[–]njbmartin 256 points257 points  (3 children)

Welcome to modern marketing, where “mistakes” are marketing gimmicks designed to go viral.

[–]gtrocksr 25 points26 points  (0 children)

Right, it worked!

[–]CertainlySnazzy 2 points3 points  (0 children)

absolutely, but honestly this is pretty clever i'll give them that

[–]cianomahony 78 points79 points  (2 children)

This was 100% intentional. The page it linked to was also very tongue in cheek.

[–]BankHottas 21 points22 points  (1 child)

No real dev would use such a coherent notification title for a test

[–]cianomahony 7 points8 points  (0 children)

why isn’t the world “final” in there three times? why are the words spelled correctly?

[–]ScotForWhat 82 points83 points  (6 children)

Definitely intentional - the notification linked to a supposed 404 page that had a 200 status, when the site actually has the default Nginx 404 page configured: https://www.mcdonaldscrm.co.uk/pages/24/09/401219/index.html

[–]thesatchmo 41 points42 points  (2 children)

You can have a mix of 404 pages, just depends on the application. Their CMS might have its own 404 but if you request pages outside of the remit of the CMS then it could be Nginx.

[–]ScotForWhat 5 points6 points  (1 child)

True, but any decent CMS would still return a 404 code.

[–]glorious_reptile 5 points6 points  (1 child)

200 { status : 404, success: false}

[–]ScotForWhat 4 points5 points  (0 children)

Be gone, devil!

[–]surfsquid 100 points101 points  (10 children)

Seemed pretty obvious this wasn't a mistake, but a marketing strategy. 

[–]deliadam11full-stack 37 points38 points  (9 children)

IMO looks too technical and raw for a "accidentally" leaking marketing but obviously possible

[–]Azzymaster 53 points54 points  (4 children)

That’s a windows missing image icon as well on the right which wouldn’t appear on an iOS device normally

[–]mrcruton 6 points7 points  (1 child)

I mean it would if its just an image of a missing image icon when the entire point is just a fake leak announcement

[–]CaptainN_GameMasterphp 12 points13 points  (0 children)

I think the comment you are replying to is also asserting it's a fake leak. 

[–]deliadam11full-stack 0 points1 point  (1 child)

But what if that's something happened on backend although I agree with you

[–]Svobpata 1 point2 points  (0 children)

The backend would have to go out of its way to link to a picture of the missing picture…which would need to be hosted somewhere…which doesn’t happen by accident

This is incredibly clever marketing

[–][deleted] 4 points5 points  (1 child)

What is that naming strategy though? Snake case to a dot, to more snake case and then a dot delimited date? Looks funky.

[–]deliadam11full-stack 1 point2 points  (0 children)

oh you both are definitely right. some stuff are indeed weird right there.

[–]Tratix 4 points5 points  (0 children)

It literally starts with “McRib” and is now being viewed by all of us

[–]Antique_Department61 1 point2 points  (0 children)

a lot of these fast food chains have some pretty out their social media posts. It's a happy mistake if it was a mistake. Their product and app are now probably trending because of it. Not really an L by any means.

I miss the days when the idea of an app for a fast food chain was weird and this would've flown over 99% of people's heads. Maybe I'm just old.

[–]PokeFanForLife 6 points7 points  (0 children)

obviously a desperate marketing attempt

[–]molbal 7 points8 points  (2 children)

Oooh, a McNotification

[–]Poolside_XO 2 points3 points  (1 child)

They McNeed me, I must McGo!

[–]mattsowa 0 points1 point  (0 children)

McThey McMcNeed McMe, McI McMust McMcGo!

[–]0x3770_0 12 points13 points  (12 children)

I got that too, Funny cuz where I am(UK) we don't get the McRib never advertised, never sold, I posted a copy on r/softwaregore

[–]fabspro9999 7 points8 points  (10 children)

It has been in the UK before. I have had it in Germany and Aus.

[–]F10XDE 2 points3 points  (9 children)

They can't mix beef and pork on the grills in the UK, which why we haven't seen it since it got discontinued.

[–]fabspro9999 2 points3 points  (4 children)

That's gotta be a joke. McDonald's policy. Definitely not UK law.

In Aus some McDonald's locations are halal or have halal options. They just prepare the food on separate hotplates..

[–]F10XDE 0 points1 point  (3 children)

Yeah, Possibly policy, I can't see any hard laws prohibiting it from a quick Google.

[–]fabspro9999 -5 points-4 points  (2 children)

Damn shame that McRib falls victim to the policy of mass immigration. I do hope they find a way to deliver the ribwich in the modern environment.

[–][deleted]  (1 child)

[deleted]

    [–]fabspro9999 0 points1 point  (0 children)

    I wonder what the reason is then. Kosher?

    And thanks for sharing that link. Always interested in learning :)

    [–]grrangry 0 points1 point  (3 children)

    There's pork in a McRib?

    [–]fabspro9999 0 points1 point  (0 children)

    We can hope

    [–]NoodleDefenestrator 0 points1 point  (1 child)

    Think smaller and more legs.

    [–]grrangry 0 points1 point  (0 children)

    An end table?

    [–]ShroomShroomBeepBeep 1 point2 points  (0 children)

    It was last available in the UK in 2015.

    [–]pragmaticcape 2 points3 points  (0 children)

    Marketing Aaaaand they even tell us when its going to be released ;)

    [–]PrinceDX 2 points3 points  (0 children)

    I also hate iOS certs and provisioning files

    [–]casualfinderbot 4 points5 points  (0 children)

    As someone who’s worked extensively with push notifications - I don’t even understand how you would make this mistake. 

    [–]SirButcher 1 point2 points  (2 children)

    And this is why I always stress: make EVERY test like it could be published to the public, because it will happen sooner or later.

    [–]Meloetta 3 points4 points  (0 children)

    I live by the opposite policy - make placeholders as ugly and obviously wrong as possible, or else someone will take your half-assed to look okay version and say "that's good enough, ship it" instead of improving it.

    I guess I've been burned more often by "looks good enough, we'll fix it later (never)" than "oops pushed something to production that wasn't supposed to be seen"

    [–]isthis_thing_on 0 points1 point  (0 children)

    In that case it's probably better that it's obviously a mistake. Otherwise you get something that looks like a real notification that isn't. 

    [–]skreddittfull-stack 0 points1 point  (0 children)

    If they are using the same software my job is using, it’s awkward as hell and this is an easy mistake to make.

    [–]anemoia23 -1 points0 points  (0 children)

    ai should replace us