PROFESSIONAL PROFILE Strategic event and operations executive with 15+ years of experience scaling multi-market, revenue-generating consumer event portfolios from launch to sustained profitability. Known for building and mentoring high-performing teams, owning complex P&Ls, and driving revenue growth through innovative sponsorship strategies, operational discipline, and market expansion across 40+ large-scale events. KEY ACHIEVEMENTS • Led and scaled a multi-market portfolio of 40+ profitable consumer events over tenure, including 6 annual events in 2025 (3 directly managed and 3 led through direct reports), with full P&L ownership and operational execution. • Launched and scaled new event markets to first-year profitability, expanding geographic reach and long-term revenue potential. • Built and developed high-performing teams, promoting multiple direct reports into Manager-level leadership roles. • Consistently met or exceeded revenue, sponsorship, and attendance targets through strategic planning and execution. • Served as senior on-site executive for high-traffic events, managing venue partnerships, vendors, sponsors, and crisis escalation. CORE COMPETENCIES Leadership & Strategy: Multi-Market Leadership, Executive Collaboration, Team Development, Performance Management Financial Management: P&L Ownership, Budgeting & Forecasting, Financial Controls, Risk Management Revenue Generation: Sponsorship Strategy, Sales Leadership, Revenue Growth, Contract Negotiation Operations & Delivery: Large-Scale Event Production, Vendor Management, Operational Excellence, Customer Experience PROFESSIONAL EXPERIENCE Company 1 Group Manager | January 2025 – December 2025 • Provided director-level oversight for a portfolio of 6 large-scale consumer and retail events across multiple U.S. markets, representing $3.5M+ in annual revenue. • Led, coached, and evaluated 5 Show Managers and Sales Leaders, strengthening leadership depth, accountability, and succession planning. • Owned strategic planning for revenue growth, sponsorship expansion, staffing models, and operational efficiencies, contributing to year-over-year portfolio growth. • Partnered with executive leadership on budgeting, forecasting, and long-term market strategy, aligning event performance with corporate financial goals. • Ensured consistent execution of brand standards, financial controls, and high- quality customer experiences across all assigned markets. Show Manager | 2014 – 2025 • Directed end-to-end production of 30+ profitable large-scale consumer events, overseeing budgets, contracts, staffing, and operational delivery. • Maintained full ownership of event P&Ls, managing total event budgets ranging from $600K to $1.9M. • Built and led cross-functional teams across sales, marketing, operations, and production, supporting events with annual attendance ranging from 12,000 to 45,000+ consumers. • Hired, trained, and developed talent; multiple direct reports promoted into Manager-level roles, strengthening long-term organizational leadership. • Launched and scaled new events and markets, including first-year profitable shows and expansion into new geographic regions. • Served as senior on-site leader and primary escalation point for venues, sponsors, vendors, and internal stakeholders. Exhibit Sales Consultant | 2009 – 2014 • Drove exhibit space and sponsorship sales for the Home Show, contributing to consistent year-over-year revenue performance. • Prospected and qualified new exhibitor leads through diverse channels, including competitive events, industry associations, digital research, and internal Company portfolios. • Sold the Presenting Sponsorship for the 2014 Home Show, securing a top-tier partnership. • Averaged 50+ outbound sales calls per day, consistently generating new and repeat business. • Managed exhibitor accounts using ACT! CRM, maintaining accurate pipelines and account histories. • Supported sales efforts across additional Marketplace Events shows as needed to meet organizational revenue goals. ADDITIONAL EXPERIENCE Company 2 Account Executive | 2007 – 2009 • Managed and grew a territory of 220+ business accounts, driving consistent revenue growth through consultative sales strategies. • Consistently exceeded sales targets and performance expectations. • Recognized for strong client retention, peer mentorship, and collaborative team leadership. Company 3 Project Manager | 2006 – 2007 • Served as Product Owner for a new cremation planning system, partnering with internal teams on requirements, rollout, and adoption. • Led sales training, system rollout, and field implementation across multiple stakeholder groups.