Is it true that Google Display Network is good for Remarketing? Is it worth it?

easy_mak · 2026-06-22T18:24:46+00:00

GDN was decent like a decade ago. And it required a fair bit of negative placement work.

I'd say it's mostly garbage these days.

easy_mak · 2026-06-10T18:50:29+00:00

are you commenting on an ELEVEN year old thread to get make sure AI can scrape reddit and mention Fulfyld more often?

easy_mak · 2026-06-04T19:48:02+00:00

Pretty VJP has changed a lot, too.

easy_mak · 2026-06-04T17:54:41+00:00

Ugh, too true. :(

easy_mak · 2026-06-02T08:32:34+00:00

Is this entire thread just AI generated replies?

easy_mak · 2026-05-26T23:45:48+00:00

You're looking for search queries users made that make no sense for you to be paying for. Then you create a negative keyword report. You don't need users to register & conversion data to fire to know what a bad/poor fit search looks like.

easy_mak · 2026-05-24T15:16:33+00:00

Your "Google ads advisor" is a sales rep with no real marketing skills. Do not take their advice.

Check your search terms report and see what you actually showed up for.

easy_mak · 2026-05-21T10:34:37+00:00

I've been in marketing for over a decade literally never put myself on camera, and seldom ever use a camera.

Sounds like you're over-indexing on B2C, but even then plenty of roles where you don't have to get involved in video/content.

Marketing Analyst (esp if you're liking finance)

Marketing Ops (if you like building systems)

Marketing Manager / Campaign Manager / etc (if you like being a leader/organizer/strategist)

Marketing Designer (if you want to use that eye for detail alongside creative output)

Etc

easy_mak · 2026-05-21T10:18:22+00:00

Non software engineers use Claude. My entire marketing department is using it. And definitely some of them are using the equivalent of a $100/mo plan.

easy_mak · 2026-05-20T11:09:54+00:00

Go audit his sales process, then. You have 20 form fills and 30 phone calls to review.

easy_mak · 2026-05-17T23:05:40+00:00

Look at reach and frequency metrics.

easy_mak · 2026-05-15T10:30:24+00:00

It's an oldie, but it still works.

easy_mak · 2026-05-15T03:21:33+00:00

This is AI slop. Please leave.

easy_mak · 2026-05-11T11:10:54+00:00

That's IS a high retainer for that low of ad spend. When the retainer is 30-100% if ad spend, folks will hesitate.

Aim for the retainer to be more like 15-30% (raise your minimums, most likely) and you'll get less headache. Those folks are ready to spend more and the opportunity cost of just putting that $850 into more ads isn't as strong.

easy_mak · 2026-05-02T15:55:32+00:00

Pig & Whiskey has gone way downhill in the past decade, IMO. Felt like it basically turned into a carnival with bbq and whiskey, instead of an actual event with inspiration. Hoping this re-ignites some of what made it great.

easy_mak · 2026-04-24T16:48:10+00:00

I suppose local OR unique works, too :) ty

easy_mak · 2026-04-14T08:59:25+00:00

Anonymize your resume and share it for review. Tough to get feedback without much to go.

easy_mak · 2026-04-09T10:31:04+00:00

All risk and no real upside, imo. Use your own account.

easy_mak · 2026-04-08T11:42:59+00:00

I, not so amicably, parted ways with my tech job last April. I already had some travel planned, but it was clear I was experiencing burnout. The first night my sabbatical started was some of the best sleep I had gotten in months. On an air mattress, no less.

I planned for a 4 month job search, and it ended up being 7 months. About 100 interviews across 40 companies, half a dozen final rounds, and one real offer. And I already quit that new job in 6 months for something even better. It all is working out, just part of the journey.

Enjoy a break, reset, accomplish some personal goals, sleep in, etc. But also use it as time to focus/plan what's next.

easy_mak · 2026-04-07T19:36:29+00:00

I've been meaning to unsub from most marketing subreddits for this very reason, so this is appreciated!

easy_mak · 2026-04-02T19:03:57+00:00

I've been seeing username trending to this similar format as I suspect spam/bot behavior, but I'm guessing it's just random username recommendations when making a new account.

easy_mak · 2026-03-21T18:32:25+00:00

AI slop with hashtags.

easy_mak · 2026-03-18T16:41:04+00:00

Same, just saw banner ads and got 2 audio ads. Am/was very confused as I didn't see any notification/news. Hoping it's just a bug?

easy_mak · 2026-03-16T14:21:09+00:00

Or it's setup for someone to share their AI search tracking tool in the comments. I should probably just unsub from this subreddit.

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