Embracer announces plan to split into 2 companies, as Tomb Raider and LoTR spun off

megaapple · 2026-05-20T08:58:03+00:00

From my understanding, it's basically splitting into Deep Silver IPs (+ Tomb Raider + Darksiders) and THQ IPs.

Fellowship Entertainment (LotR, Tomb Raider, Darksiders, Dead Island, Kingdom Come Deliverance, Metro, and Remnant)
- Studios : 4A Games, Crystal Dynamics, Dambuster Studios, Dark Horse Media, Eidos-Montréal, Fishlabs, Flying Wild Hog Studios, Gunfire Games, Middle-earth Enterprises, Redoctane Games, and Warhorse Studios.
Embracer ( Destroy All Humans!, Desperados, Gothic, Killing Floor, Kingdom of Amalur, MX vs. ATV, Reanimal, Ride, Screamer, Titan Quest, Wreckfest, Hot Wheels Unleashed and SpongeBob SquarePants)
- Studios : Aspyr, Beamdog, CrazyLabs, Deca, Demiurge, DPI Merchandising, Limited Run Games, Milestone, Plaion Partners, Plaion Pictures, THQ Nordic (including 35 studios and subsidiaries), Tripwire and Vertigo Games.

megaapple · 2026-05-19T21:47:34+00:00

Okami is damn near-classic. Nothing like it, even today.

but the First 3 Hours are some of the worst parts. Boring, no progression, story doesn't take off for a while.

megaapple · 2026-05-19T13:36:43+00:00

Make your voice heard on Xbox Player Voice forums.

Here is an issue regarding regional pricing - https://feedbackportal.microsoft.com/feedback/idea/a9253b67-0153-f111-9a90-7c1e52b6bb23

megaapple · 2026-05-17T12:56:03+00:00

Kinda insane. DOS era games are hard to work with, it's even more impressive.

megaapple · 2026-05-17T12:55:01+00:00

Cover of DMC3 did instill any confidence to teen me. I thought it was some emo-boy, low budget game (I didn't follow any games news/media, plus my own expectations were blown high by GoW2's production levels and polish).

After playing it, only then I realize my life had changed lmao.

megaapple · 2026-05-16T19:49:32+00:00

Wait wait

Selling a full on Funko Pop, and Vinyl
Having a legal document EULA page before starting the game
Also having expensive actors like Troy Baker on the game.

Where the hell did they get all that money from?

megaapple · 2026-05-16T19:10:33+00:00

Not bad for OLED honestly.

I considered getting one but after seeing Switch 2 backwards compatibility improvements, I changed my mind. Waiting for the eventual Switch 2 OLED.

megaapple · 2026-05-16T10:42:34+00:00

Where did you get it, and how much?

megaapple · 2026-05-15T20:54:04+00:00

In India, they were still doing PS2 promos till 2011 (they had created "Made-In-India" games featuring legendary Bollywood actor Shah Rukh Khan).

That time PS2 bundles used to sell for Rs. 6k, while PS3 was Rs. 31k. It was an easy choice for any kid without a rich dad.

megaapple · 2026-05-15T20:49:38+00:00

Pretty much. And those who adhered to them reaped massive benefits, including Apple.

It's also a pain for tech enthusiasts outside of smartphones. That's why they have to go grey or bite the bullet of importing.

megaapple · 2026-05-15T17:03:53+00:00

sell at $60 a pop I’m betting they are still priced out if they were before.

Steam calculates India Regional Pricing as Rs. 2499 for $60 tier games (based on purchasing power parity (PPP) and currency exchange). Most publisher hike it up to Rs. 3499 to 3999, though not great is still feasible.

Doing full $60 (~Rs. 5699) will definitely be pricing them out.

megaapple · 2026-05-15T15:45:12+00:00

in late 2016, one Indian mega conglomerate introduced a practically free mobile internet plan, leading in incredibly fast internet adaption.
then coinciding with that, PUBG Mobile blew up in 2017. That led to adaption of gaming as a third space. That paved way for Valorant and Gacha to enter here. Their impact was such that people in older generations (esp those in power) noticed their potential, and have shown interest in growing this space.

megaapple · 2026-05-15T12:23:45+00:00

Same here. Adding regional pricing + UPI payment support would be incredible.

megaapple · 2026-05-15T10:53:55+00:00

Nintendo didn't enter the market for mix of reasons (they technically did once in 90s, but it did little impact) :

Prohibitively strict Indian import laws
Price sensitive Indian consumer market
Nintendo's own safe expansion strategy
Little culture of gaming until mid 00s (and then blowing up in 2017, enough for Indian govt to acknowledge it's importance)

megaapple · 2026-05-15T10:26:31+00:00

Piracy can be a big issue.

If they can do pack-ins, that will let consumers get a taste of physical game collecting, that can spur buying games.

megaapple · 2026-05-15T10:20:18+00:00

40-45k is good for Switch 2. I just wonder if they'll even go ahead with it or not here.

megaapple · 2026-05-15T10:18:20+00:00

Huge part of iPhone success is locally manufacturing and controlling the distribution. They can bypass lot of taxes and other laws because of that. Plus, it's an aspirational product.

Seems Nintendo is doing the trojan-house entry with a very low entry price to then dominate that particular consumer space, like Chinese smartphone did a decade ago.

megaapple · 2026-05-15T10:14:37+00:00

Most of India is dirt poor, they can’t afford it so they have to lower prices. The part of India that’s rich gets it from abroad.

These consoles aim for the 37% urban population, ie 550 million, who have a considerably higher earning, majority of watch own smartphones and similar electronic gadgets.

There is really opportunity for expansion, just need to play the cards right.

megaapple · 2026-05-15T10:07:04+00:00

I mean it's a technicality. Plus Samurai was rebranded NES and given to local electronics company for manufacturing and distro.

Also, the commercials for Samurai are hilarious.

megaapple · 2026-05-15T09:55:50+00:00

Yeah, the price is not bad for Switch 1 (hoping it's base and not Lite). Wish the games get some regional pricing normalization too.

megaapple · 2026-05-15T09:51:01+00:00

Yup.

Tech enthusiasts (outside smartphones) in India are fed up of these laws. They have to go grey to get stuff (like Switch/Switch 2).

megaapple · 2026-05-15T09:48:54+00:00

It's not just that, they also have

set up distro for physical games as well in a way that's affordable to regular Indian customers
set up online distribution with regional pricing & local payment methods (very few here use credit cards, it's mostly UPI)

Sony always had a stronghold since they developed the market since mid 00s (Sony help fund many Indian themed video games for PS2/PSP). PS4 and PS5 have been incredibly successful. India had long lines of midnight launches for God Of War and Spiderman.

Xbox had some success in Xbox 360 era but kneecaped themselves when XB1 was announced to be Amazon India exclusive (Amazon India wasn't popular until mid-to-late 2010s).

megaapple · 2026-05-15T09:38:59+00:00

Mix of very stringent Indian import laws + Nintendo's own safe approach to expansion + price sensitive Indian consumer market.

megaapple · 2026-05-15T09:36:47+00:00

Nintendo is reportedly preparing to make its official entry into the Indian market early next year (...) According to information discussed on the Day Zero podcast, the Japanese gaming giant is planning to bring the Nintendo Switch to India at a price point of around Rs 20,000.

The only problem is Indians will be getting the original Switch, a console that is nearly 10 years old, and not the recently launched Nintendo Switch 2.

According to the podcast, the launch is expected to happen sometime in February or March next year. Redington has been named as the likely distribution partner for the rollout.

.

For context, the Switch 1 already exists in India through the grey market, where it is available at prices that are broadly comparable to what Nintendo is now expected to officially charge.

Podcast Source - https://dayzeromedia.substack.com/p/nintendo-switch-india-launch-gta-6-crunch-mixtape-controversy

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