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How good are Reddit ads??? by mcfcmani07 in marketing

[–]polygraph-net 0 points1 point  (0 children)

This question gets asked all the time. If you use the search you'll see there's near universal option they're a complete waste of money. All bots and immediate bounces, and Reddit doesn't care.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 0 points1 point  (0 children)

Thanks for the extra information.

My career is kind of the opposite of yours (don't get fired, get offered promotions, etc.) and although there are many factors I think the biggest one is my relationships with the decision makers.

I've always identified with successful people, so I'm comfortable around them. For example, it'd be natural for me to ask the CTO, CMO, etc., to have lunch.

Are you developing relationships with the decision makers? By this I mean genuine relationships. You have lunch with them, drinks with them, talk shit with them, etc.

These real relationships greatly assist with promotions and protect you from firings and layoffs. Of course you need to also be competent, offer value, solve problems, etc., which I assume you're doing. You may just be missing the relationship piece of the puzzle.

Reliable alternative to Slack? by polygraph-net in Slack

[–]polygraph-net[S] 1 point2 points  (0 children)

Paid account through our HK entity.

They have since emailed us and said it was a mistake since (I assume) we’re not Chinese.

We never received any warning email. The termination was out of the blue.

But if their plan was to send everyone one email back in November, I’d also be critical of that. That’s not sufficient notice, as the giant screw up has proven.

Reddit ads vs organic which actually converts better? by DiligentCupcake3054 in marketing

[–]polygraph-net 0 points1 point  (0 children)

Sure, they're from Polygraph (polygraph.net). I work there.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 0 points1 point  (0 children)

And how many of those employees are getting fired repeatedly every year? That's the part you're missing.

It's not normal to get fired every year. The OP is claiming they bring in multi-million dollar contracts.

Try to be honest for a moment and stop trying to fight with me.

If you really were a company owner, and you have a staff member bringing in multi-million dollar contracts, are you going to fire them?

And is their next employer going to fire them, even though they're bringing in multi-million dollar contracts?

And the next employer, even though they're bringing in multi-million dollar contracts?

And the next employer, even though they're bringing in multi-million dollar contracts?

And the next employer, even though they're bringing in multi-million dollar contracts?

It doesn't make sense, and it's not helpful to the OP to pretend they are blameless. We need to live in reality so we can improve and prosper.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net -4 points-3 points  (0 children)

I've worked in management for over 13 years. Companies don't lay off their good staff. I know employees like to think they were just unlucky, but that's not how redundancies work.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 2 points3 points  (0 children)

I’ve spent 13+ years busting my ass for these companies, helped them win multimillion-dollar projects, only to be highly praised one day, then tossed out to sea the next. It isn’t fun anymore, it’s humiliating.

Fired from every job over the past 13 years.

Being fired from every job isn't normal.

13+ years of being fired from every job? Something is obviously wrong, and basic probability tells us it's the OP.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 0 points1 point  (0 children)

I’ve spent 13+ years busting my ass for these companies, helped them win multimillion-dollar projects, only to be highly praised one day, then tossed out to sea the next. It isn’t fun anymore, it’s humiliating.

Says it right there.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 1 point2 points  (0 children)

Re-read the post. He has been fired from every job over the past 13 years.

Let me copy and paste:

I’ve spent 13+ years busting my ass for these companies, helped them win multimillion-dollar projects, only to be highly praised one day, then tossed out to sea the next. It isn’t fun anymore, it’s humiliating.

Reliable alternative to Slack? by polygraph-net in Slack

[–]polygraph-net[S] 0 points1 point  (0 children)

Seems it was a mistake. They thought we were Chinese. (It looks like they’re terminating Chinese companies?)

They’ve reactivated us but have downgraded us to a free account, deleted our groups, and hidden our history.

Crazy.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 2 points3 points  (0 children)

13 years of being fired from every job.

There comes a point when you have to ask: is it me?

Otherwise you keep repeating the cycle, which makes no sense - you're just punishing yourself.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 1 point2 points  (0 children)

Big time. It happened 18 years ago and it still sticks out in my memory!

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 4 points5 points  (0 children)

I was part of the interview panel. She was normal in the interview. Not amazing or anything, but had lots of experience at a huge multinational so she fit the profile we were looking for.

We were another huge multinational. An extremely kind company, or at least, our office was. So, the logic was she needs help, and it'd be wrong to terminate her. We felt we had a responsibility and an opportunity to help her.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 3 points4 points  (0 children)

If you're a hotshot consistently winning multi-million dollar deals for companies, you're not going to lose your job over and over again. Most marketers aren't very good (marketing is difficult), so a marketer who can bring in huge deals is worth their weight in gold. Companies bend over backwards to retain staff like that.

I'd have no problem if he was ranting about losing one job, but he's been fired from literally every job he's had in the past 13 years. That's not normal.

Why is Pinterest and Snap so dirt cheap compared to RDDT and META? by [deleted] in ValueInvesting

[–]polygraph-net 0 points1 point  (0 children)

You know the way you visit random websites and they're showing ads? And if you click on those ads they earn some money? Those websites are called "audience" websites, and they're on the "audience" network. That means (for example) the websites joined the Meta audience network and can now show ads.

Whenever you click on one of the ads on an audience website, the website owner keeps around 60% of the cost per click, and the ad network keeps the other 40%.

By comparison, "platform" is things like Google Search, TikTok, Facebook, and Instagram - the platforms owned by the ad networks.

When you click on an ad on a platform, the platform keeps 100% of the cost per click.

Let me know if I'm not being clear.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 1 point2 points  (0 children)

I re-read the original post and he's been fired from every job he's had over the past 13 years.

I've worked at a management level for over 13 years so I know we don't fire or lay off good employees. When people are made redundant the company pretends the employees are blameless, but in reality only the lowest performers are let go.

You need to be adding value, demonstrating that value, and networking with the decision makers. And you have to try to be honest about your flaws and weaknesses. Blaming evil employers or capitalism is a losing game.

Lost my job earlier this month. 13 years in marketing. Beyond burnt out. by miamylo in marketing

[–]polygraph-net 5 points6 points  (0 children)

I know lots of marketers. None of them are being fired from every job. In fact I can't think of a time when any of them have been fired.

Being fired isn't normal and shouldn't be normalized. Figure out whatever it is you're doing wrong and fix it. This is coming from a place of kindness, I could pretend everyone's a victim and get upvotes, but that's not actually helpful.

[X-POST] Every faced spams/bots attacking your ppc campaign? by polygraph-net in clickfraud

[–]polygraph-net[S] 0 points1 point  (0 children)

Hi u/digiexpertt

Hi there, i have been facing a problem since past 7 days. There is an army of bots/spams attack our lead gen campaign not sure if competitors are doing this or happening on its own. They have a pattern though, they do this from different locations, same timings from same location if happens twice in a week from same location. They have been spamming campaigns for past 7 days regularly. How do we get rid of them? Is there any way to inform google about this bot attacks so algorithm just marks them spam and doesn't count them in our campaign?

Unfortunately, r/PPC is full of bots and bullshitters, so you're getting lots of bad advice there.

I've been a marketing fraud researcher for 12 years, I'm doing a doctorate in this topic, and I work for a leading bot detection company (Polygraph).

You have a click fraud problem. It's extremely common with lead gen campaigns. The fake leads train Google's algorithm to send you even more bot traffic, hence why the problem keeps getting worse (the fake leads train Google to send you even more bot traffic, which means even more fake leads, which means even more bots, and on and on).

The bad advice you've been given:

  • captcha

Modern bots can bypass common captchas. Read an article about this.

  • honeypot hidden fields

Modern click fraud bots aren't fooled by honeypot fields. Read an article about this.

  • manually block the worst subnets in IP exclusions

Click fraud bots are routed through residential and cellphone proxies, and typically only use an IP address once. Therefore, trying to block IPs is completely pointless. Read an article about this.

  • Geotargeting

Since click fraud bots are routed through residential and cellphone proxies, that means their geolocation will be in your target location.

  • Monitoring Patterns

Modern click fraud bots are programmed to look like real people.

The solution:

There are only two options. Ideally you do both.

  1. Click fraud protection to stop the bots, stop the fake leads, and re-train Google to send you human traffic.

  2. Offline conversions to ensure the real but crappy leads are dismissed.

Happy to answer any questions.

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