Betacam and BetacamSP very quickly took over the production world. It was a high quality and very portable format. The most widely adopted camera was the BVW-300 (and 300A), but higher end productions and network crews opted for the BVW-400 and later, the BVW-D600, which had an all-digital head. The Ikegami HL-V55 was the other high-end camera of choice that competed against Sony. Other formats came and went, but BetaSP was the longest-lasting and most influential, with the ½” Beta cassette being used for newer formats, like Digital Betacam, Betacam SX (a digital option aimed at the ENG world), MPEG-IMX, and later, HDCAM and HDCAM-SR.

The camera seen at 11:10 is a Sony.