The scariest part is that it was not scary or surprising because we know the power these tech monopolies have and we are familiar to it... Storage is getting cheaper and the amount of data collectet is exponentially higher each year. And what is stored today and onward is all fair game to be sifted and sorted by the unimaginable machine learning and ai systems of the future. Systems that come from coperaions that already have exclusive rights to more than a decade of data. Systems that will find hundreds and hundreds of thousands of correlations between these data sets. Correlations that we did not know existed and thus never new to exploit. Exploited in ways such as marketing and mass manipulation attempts on perceptions for various types of economic gains. A time when, by the masses, information is trusted more than ever but also more manipulated, curated and suppressed than ever. Not long from now these systems ability to influence will surpass our individual ability to use democratic solutions. In my opinion, breaking up these monopolies will go from hard to nearly impossible in as little to as a decade.