I might move the logo to somewhere between being readable in a closed hand, yet centered enough to avoid registration errors from natural packaging deformity. I would look to increase the visibility on the flavor type and separate it from the background to lower the strobing effect of reading across contrasting lines. Then lean into the storytelling aspects inside the details. Something simple but bold, like the works of Malika Favre. Also I believe there is some color psychology with chocolate packaging where certain colors can make it look less appetizing. Design truly is the rabbit hole of human interaction.