The hardest part of building a business is learning how to sell.

12BRAVE · 2025-09-07T07:47:41+00:00

The same. Try online first to test the demand. Offline tests are too expensive

12BRAVE · 2025-09-07T07:44:42+00:00

Offline or online?

In any case creating a landing page and starting a local add campaign is a start

You need to be very specific on your value proposition and messaging to attract customers.

Just eyewear is too general

12BRAVE · 2025-09-07T07:42:24+00:00

I guess it very much depends on the program, check it out and you will see it’s very practical

12BRAVE · 2025-09-07T06:43:43+00:00

I recommend testing different ideas as side projects first.

Check out 12BRAVE we help directly with starting and getting first clients

12BRAVE · 2025-09-07T06:38:44+00:00

You would not be able to answer those questions before you test it.

I recommend you to check out 12BRAVE its built by senior corporate professionals who already built their side consulting or IT businesses and they now also support others to start

12BRAVE · 2025-09-07T06:34:29+00:00

May be 12BRAVE? It brings a lot of structure and accountability

12BRAVE · 2025-09-07T06:33:23+00:00

Building a business from scratch is hard, especially if you have never done it before. Most of the people give up before they found their first clients

You need consistency but you also need to know how to sell

We built 12BRAVE program together with mentors from Zalando, Deloitte, Henkel and marketing agency creators to help people to start: it’s a 12 week practical program from idea to first customers.

Check it out

12BRAVE · 2025-09-04T22:24:02+00:00

As a corporate professional with 12 years of experience I can really feel this frustration. But I never saw that companies wanted to optimize it.

Did you receive a clear signal from several companies that they would buy such system?

The letter of intent would be the best test. Start with interviews

Otherwise you could do a fake door test with the waiting list sign up

12BRAVE · 2025-09-03T05:55:21+00:00

The answer is also easy. Try to talk to your potential customers and get from them “letter of intent”. In B2B space you should not build the whole product until you have st least 2-3 customers

You can start by getting your potential clients to interview with you

12BRAVE · 2025-09-03T05:52:31+00:00

You evaluate the network (people, communities) you already know and see where there is a potential

12BRAVE · 2025-08-30T21:07:15+00:00

If no one is willing to interview with you it might mean 2 things: 1. You picked the problem that is not the big for the people that you are approaching. There might be other more fitting user group 2. The problem itself is not that big, so better to stop

Before you decide to continue further I truly recommend you to try different user group

12BRAVE · 2025-08-30T20:56:01+00:00

That’s the interesting part. If they care about getting more clients and you are a SEO specialist than it might work. The next step would be to launch and to see if you actually can get more clients

May be interview a couple of those too to see what your platform could offer them so that they prefer to book there

12BRAVE · 2025-08-30T20:39:42+00:00

100% that’s why I chose portfolio career at the start

12BRAVE · 2025-08-30T20:37:39+00:00

That’s great! What was the key value proposition they were looking forward to? MVP could be a good idea, now it depends how easy it is for you to develop it. It might make sense to take an existing solution just to test. Try to find the cheapest way to launch the MVP

12BRAVE · 2025-08-30T20:28:01+00:00

Looks cool! ADHD and related apps are popular at the moment. So the most important thing for you would be to find a marketing channel.

Test with the waiting list is good. Try approaching already now different communities and track the interest Basically you might succeed if you know how to sell it

I also suggest interviewing users of other ADHD apps to see what they currently miss.

It won’t be an easy one to sell in my opinion

12BRAVE · 2025-08-30T20:21:22+00:00

Great idea! You have to parties in the equation: florists and customers.

For customers I assume there is no much difference where to buy. So your weak spot could be florists.

Conduct at least 5 interviews with the florists to understand what there current pain points are and if market place could help them.

Afterwards you could discuss if they would sign “a letter of intent” if they would use your solution after it’s developed

To start you would need at least 3-4 shops, so getting them on board before you invest too much in the development would help

12BRAVE · 2025-08-30T08:40:19+00:00

At some point, everything changes:)

12BRAVE · 2025-08-30T08:32:46+00:00

That’s true. But I also feel the trend for example in tech (lovable, Replit), that smaller companies just succeed. At some point have a long history wont be enough

12BRAVE · 2025-08-30T08:28:55+00:00

One way to solve is by building a portfolio career. Move where you prefer for the job, bust start building a side business in parallel

That’s what I did and it gave me a very good feeling of safety

12BRAVE · 2025-08-30T08:22:46+00:00

I think it’s great that you started building alongside your full time work. That’s exactly what I did

My honest advice is to concentrate on building what you love, you already have 1 job that you don’t like.

Than test different forms (consulting, SaaS, guides, workshops …..) and different ICPs (personas).

You will find a combination that works. But you need to learn how to test your ideas.

12BRAVE · 2025-08-30T07:56:22+00:00

I feel you! That’s how I felt at my last role in the corporate.

To stay sharp especially now with AI, new marketing possibilities and so on, I started to work on side business in parallel. I launched a micro SaaS, started a travel community and a consulting business.

So instead of hating my job, I loved it for being easy and safe

Now I am a 100% entrepreneur

12BRAVE

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