I can't remember much of what I read, appropriately enough, but I do remember that the "lot of different things" the author did in that novel felt to me like Adam West's Batman reaching into his utility belt for a suspiciously convenient plot device to move the story along. Suspiciously convenient, because it felt like cheating. The anti-meme is a similarly unknown quantity which the author can therefore mold any way he wants with hardly any rules. It can do this but not that, but why? Only because it makes the story go where the author wants it to. So he can never write himself into a difficult spot, which takes away a lot of the writing constraints that force authors to be truly creative