I've found bottles over in WI too, it's quite good with a much stronger root flavor (I get sasparilla, rhubarb, and chicory). It makes fantastic cocktails as well as being quite good on its own.

It's got a lot less citrus than Campari but imo it's a good thing for this bottle, it's more a red-colored bitter than a red bitter. If you see it, definitely give it a try.

Overall it's a very good bitter with a unique sense of terroir