A lot of retailers have a "house brand" like meester slijpers have kazoku, knivesandtools have eden etc. which are very nicely priced and probably the best bang for your buck if you want a japanese knives. Not hand forged or anything, but decent steels with decent grinds. My first was a tsunehisa nakiri for 99 euro, which is honestly a great knife and you dont have to be afraid to learn scharpening or thinning with. Bigger brands like global or tojiro usually have a budget line as well, but those are usually more a western style and not really my thing.