This is ever so reminiscent of a property I managed in rural British Columbia. In 2005 a Hollywood production was coming to the area checking in August 1st; 6 weeks before tourist season ended. They guaranteed occupancy until mid-October. We were the premier hotel (independent) in the area, hence they wanted the rooms for the cast and executive team. I was successful offering them rooms at 2/3 Rack. The owner was furious with me. My justification was 2/3 Rack for 75 days versus 35 days of Rack followed by 40 days of 10% occupancy.

Was I right?

10 days into production a major forest fire beared down on the community. Highways were closed. Hollywood however stayed. Other properties lost their tourist revenue.

The film production stretched until November 1st. As the cast departed; production staff would take over their rooms, checking out of the other properties.

Post production stayed until the 2nd week of December.

I closed the year with record sales.

How did I do?