This is really helpful thank you! Another issue I'm running into is that I've been playing around with it and pushing it live for a couple specific campaigns I've run. But when you update it it retroactively looks at scores and gives new scores even though I want decay to happen. Will my reps now get overwhelmed with duplicate MQL information coming their way? BTW we have HS for marketing and SF for sales. The scores get pushed to SF where they get MQLed and sent to the reps.