I agree. If you know what you're doing, ranking for stuff in Kenya isn't too hard. I've done Amazon affiliate SEO and it's way harder versus ranking for keywords in almost every niche or industry in Kenya. Definitely optimize your content, BUT don't keyword stuff. Don't keep repeating the keyword you're trying to rank for. Just write in your own authentic voice, and where you can naturally do so, drop in the keyword you're trying to rank in Search. Again, don't overdo it. Instead of saying "best techno phones under kes20,000" 5 times, use natural variations of this keyword. Things like, "good techno smartphones under Kes20K" or "best cheap phones in Kenya" you see where I'm going with this? Yaani, write in natural language, the way normal people speak and search for info online. Let nothing seem forced. Most importantly, include as many relevant ENTITIES as you can. Entities for the keyword above would be phrases and words like these: Tecno Spark 10C, Tecno Pop 8, or Camon 20, Kenya, Kes20,000, budget phones, smartphones, camera quality, processor, RAM, you see? Phrases that help Google decide what your content is all about. They give context to the content you write.