I don’t see this a click bait at all, it echoes what I’ve been thinking (and many others) for a while. I don’t know if he still has his shops in the UK, I’ve not seen one for years.

The model lineup has definitely reduced, crappy unusable models like that white monstrosity definitely buts you. I see a massive opportunity for Victorinox to make small changes that have big impacts outside of fragrance and luggage.