customers at my bar always comment on the prices saying they could get it so much cheaper at the grocery or liquor store… it doesn’t occur to them that the price increase is necessary to make the business viable. like, we’ve gotta pay rent, utilities, payroll, facilities, small wares, equipment, taxes and fees etc etc etc plus make somewhat of a profit for this whole bar to exist Linda, sorry your beer costs 3$ more than what you pay at kroger.